POP UP EVENTS MARKETING | Company Profile
POP UP EVENTS enables our clients to fully engage with their audiences through the creation, design and production of memorable live events.
about, company profile, who we are, we pop up anywhere, events, marketing, case studies, pop up, design, production, promotions, clients, team, launch, strategy, execution
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WE BRING THE EVENT TO THE BRAND

POP UP EVENTS is an experiential event marketing agency with a passion for pushing creative boundaries. Whether you’re planning a golf outing, product launch, conference, trade show, customer engagement, or community engagement, POP UP EVENTS enables our clients to fully engage with their audiences through the creation, design and production of memorable live events. 

 OUR CLIENTS

We develop long-standing relationships with our clients, because their business is our business, and we love being viewed as an extension of their teams. Our clients includes: United Healthcare Community Plan, The Wellness Plan, Porsche, Audi, Mercedes Benz, Ford Motor Company, New Paradigm College Prep Schools, Carhartt, The City of Highland Park, Skillman Foundation, and Ernest & Young.

OUR STORY

THE POP STORY

Our only mission is to create a non-breakable bond with our clients and their targeted customers.

Our Vision is to have every brand experience a POP UP EVENT.

Our Founder Marli Blackman is a marketing guru. She qualifies as our POP Expert. Her 20years of experience has nothing to do with it. Her owning a successful advertising agency and growing it to 60 million dollars in billing in New York, Michigan, North Carolina, and Washington, DC. Has nothing to do with it, her ability to identify when a company is in distress and knows how to pull them out has nothing to do with. It’s her passion that makes her an expert. For over 20years Marli Blackman has done nothing but Marketing, Branding, Public Relations and Sales. Her passion to develop the POP UP experience came from her clients wasting tons of money on traditional advertising and not seeing a Return On Investment. She knew that there was another way for clients to connect their Brand directly with their customer in a personal and much more cost effective way. Marli Blackman is in this for the long hall and if you have her on your team you will go a long way.

WHAT IS A POP UP EVENT ?

Well, the millennials define POP UP EVENTS as utilizing empty shops or other buildings or spaces, for art exhibitions, restaurants or performances. They can last for a few hours, a few weeks and in some cases have become permanent fixtures due to their popularity. However, Marli Blackman the founder of POP UP EVENTS has defined it as when a BRAND and a TARGETED CONSUMER meet for the first time under one roof. It’s just that simple. The key is to match your brand with your targeted consumer and bring them together with an event concept. This concept is simple, however; it has to be done very strategically. Have you ever attended an event just to get the free food or cocktails? If so; then you understand why being very strategic will not have you with a room full of people only they’re for the food, but they’re for what you have to offer as a company.

YOU MAY HAVE ASKED YOURSELF HOW WOULD WE DO IT?

POP UP EVENTS Research your targeted consumers thoroughly and plan an event based on the research found on the targeted consumer.  Everyone that attends your event will be there expecting to learn more about your company product and services while having a good time.

POP UP EVENTS will kill the Pig, however; it will be up to your team to bring home the bacon. Of course, POP UP EVENTS will not leave you hanging out to dry; we will train your staff how to NOT be wall butterflies at the party. We will show them how to mix and mingle and close the deal.

OUR TEAM 

Our people have skills and enthusiasm to deliver excellence for our clients every step of the way. Our size and scale means we can provide a total event service – from account management, creative design, event production, logistical support, staff training and recruitment.

Our culture comes from our values of Creativity, Passion, Curiosity, Generosity and Intelligence. It’s this culture that inspires, motivates and challenges us to deliver amazing events and experiences for some of the world’s most admired brands.

MARLI BLACKMAN

President | Founder
Primary Market  Detroit

DAMOND DAVIS

CEO | Co-Founder
Primary Market  Raleigh-Durham

LYHIA SMITH

Business Office | Controller
Primary Market  Kansas City